Our Young Agency Gets More Aggressive - Small Agency Diary - Advertising Age. A dose of encouragement from Doug Zanger for small agencies feeling the pinch. There is still business out there to be earned and many companies are open to hear a pitch from any agency that doesn’t have as much overhead as larger agencies. So polish your shoes as well as your pitch and, as Zanger suggest, get more aggressive to win the business that is still out there.
Uncategorized
For Ad Agencies
10 Must-Have iPhone Apps for the Adman - Small Agency Diary - Advertising Age. For iPhone fanatics - A few apps suggested by an adman in case you haven’t already found enough to spend time using. I’m not so sure about iBeer and Lightsaber Unleashed.
Uncategorized
For Ad Agencies
Seth’s Blog: The right size. This article has some good thoughts from Seth Godin about optimum size for businesses and agencies. He starts with a simple but powerful statement that seems to be supported by the economic hardships some companies are encountering. Seth says: “Many businesses that are in trouble are in trouble for a simple reason: they’re the wrong size.” Mediamacros can help your agency expand your interactive offerings without having to increase your size.
Business
For Ad Agencies
Advertising Agencies: Don’t Wait on Government Handouts - Small Agency Diary - Advertising Age. Five good, common sense tips for agencies in today’s economic conditions. Shameless plug: Tip #2 is “Upgrade your team” May we suggest, you can upgrade your interactive offerings without even adding staff by bringing us in to help with the interactive portion of your projects.
Business
For Ad Agencies