Our Young Agency Gets More Aggressive – Small Agency Diary – Advertising Age. A dose of encouragement from Doug Zanger for small agencies feeling the pinch. There is still business out there to be earned and many companies are open to hear a pitch from any agency that doesn’t have as much overhead as larger agencies. So polish your shoes as well as your pitch and, as Zanger suggest, get more aggressive to win the business that is still out there.
10 Must-Have iPhone Apps for the Adman – Small Agency Diary – Advertising Age. For iPhone fanatics – A few apps suggested by an adman in case you haven’t already found enough to spend time using. I’m not so sure about iBeer and Lightsaber Unleashed.
Seth’s Blog: The right size. This article has some good thoughts from Seth Godin about optimum size for businesses and agencies. He starts with a simple but powerful statement that seems to be supported by the economic hardships some companies are encountering. Seth says: “Many businesses that are in trouble are in trouble for a simple reason: they’re the wrong size.” Mediamacros can help your agency expand your interactive offerings without having to increase your size.
Advertising Agencies: Don’t Wait on Government Handouts – Small Agency Diary – Advertising Age. Five good, common sense tips for agencies in today’s economic conditions. Shameless plug: Tip #2 is “Upgrade your team” May we suggest, you can upgrade your interactive offerings without even adding staff by bringing us in to help with the interactive portion of your projects.
Sometimes little changes just won’t do it. We need to adapt quickly and decisively. The companies that see the problems in the market and are willing to take the risk to make a change are the ones that stand to reap the big reward. Yes, its scary, but these days mediocre will only guarantee that you will be out of business along with the other hum-drum competitors. Look at your market and see where your big game changer ideas fit.
Read the full article here.
Is an inventor or entrepreneur an innovator by default? This excellent article from Innovate on Purpose has some very good explanations of innovation in companies and why innovation seems to take hold better for entrepreneurs. Here is an excerpt…
“Entrepreneurs are innovators, usually identifying an opportunity and developing a new product or service to bring to market to fill a gap they’ve identified or to meet an unrecognized need. The difference between entrepreneurs and innovators in larger organizations is that entrepreneurs have one big idea, and they put their entire investment behind that one idea. There are no other options, and failure means shutting down the business.”
Check out the article here.
There is no perfect solution for all needs and uses, but this is a good general guideline for evaluating CMS options. We used similar criteria in creating our Genome framework for our custom CMS sites. The biggest failing we found in the market was the choice of limited features or overly complex systems. We either couldn’t do what the client wanted with the systems or the client couldn’t figure out how to use it once it was set up. We customized based on those principals to give the best of both worlds in our projects. This is a great list to check over when you are evaluating your next CMS project so that the feature list does not cloud the decision. You don’t want a system the client can’t use.
Check out the full article here.
With a tough economy we all see pressure to do things cheaper, but that does not have to mean slashing prices and giving away your work. This article from Ad Age points out that focus, efficiency, and clarity may well be positive outcomes from a down economy. Sure there is less free-flowing money, but when money is tight, a focus on what is really important is much easier to find. We are strong believers in this philosophy. Efficiency is ideal for controlling cost, and budget limitations not only bring clarity, but help focus a project on to primary goals. Its worked great with our clients and most of what you “loose” turns out to not be that important once it is viewed through the clarity of a limited budget.
Read more here.