In advertising and development, we all are in a few ruts for pricing. Clients typically want to know up front how much an undefined product or campaign will cost. We personally have seen the best success on projects when clients truly appreciate and make use of planning, design and concepting up front. This article points out one company’s unique approach to pricing and stages of a project. With econimic changes, we all need to consider new pricing models that work for both client and vendor.

Check it out here.

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Our Young Agency Gets More Aggressive - Small Agency Diary - Advertising Age. A dose of encouragement from Doug Zanger for small agencies feeling the pinch. There is still business out there to be earned and many companies are open to hear a pitch from any agency that doesn’t have as much overhead as larger agencies. So polish your shoes as well as your pitch and, as Zanger suggest, get more aggressive to win the business that is still out there.

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