Our Young Agency Gets More Aggressive - Small Agency Diary - Advertising Age. A dose of encouragement from Doug Zanger for small agencies feeling the pinch. There is still business out there to be earned and many companies are open to hear a pitch from any agency that doesn’t have as much overhead as larger agencies. So polish your shoes as well as your pitch and, as Zanger suggest, get more aggressive to win the business that is still out there.

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